With a focus in strategic campaign development and execution across print and digital engagements, I've always found the most reward in strategic problem solving, collaborating with teams and clients, and mentoring creative talent. I've touched all kinds of assignments, and therapeutic areas and have cracked even the most challenging briefs. From blockbuster global brands, to small orphan drugs in rare disease, from HCP to DTC audiences, from US to Global, my experience in the industry includes deep understanding of markets large and small. My years working abroad in Spain afforded me a unique insight to the affiliate markets and taught me to get scrappy creating campaigns with limited resources and budgets.

I have a unique philosophy that differentiates my approach to the work: as an agency, we don’t just work “for” our clients, but instead “with” them. We are all working toward a shared goal and this ideal fosters a collaborative spirit that I’m proud to impart to my team.

Specialties
Creative team management, strategic positioning, branding and identity, creative concept development, campaign execution and omni-channel support materials, web, social media, video, multimedia engagements and copywriting. Strong focus in global market and strategic cross-platform, multi-channel communication.

Languages
Fluent in English and Spanish with basic knowledge of Catalan, Hungarian and French.